With the passing years, men’s style is also evolving. Plaid shirts are the most popular staples, which are sold in tons. Athleisure is also changing the game everywhere. Moreover, compression shirts are also trendy in men’s clothing items.
Let’s have some popular product details about the men’s clothing item that should be in your store in 2020.
1-Men’s Plaid ShirtPlaid shirts are becoming popular, and you will see people mad about them in 2020. A sudden increase in the “plaid shirts” volume is noticed in September 2018. It is an evergreen style, and it’s been steadily growing each year.
In men’s fashion niche, this type of plaid shirt should be part of your store. More than one thousand orders are generated in the last six months, making it a timeless item of clothing men want. If you have plaid shirts in your store, make sure that every style is visible.
You can also make a separate page for each style by splitting the product into more sections. In this way, every style will be visible to the customer.
You might be thinking about how it will help to generate sales. Well! In this way, you will add more products to your website, and the chance of getting more traffic from search engines like Google will increase. But be careful, don’t copy-paste the same features as it is on all the product pages. It will be considered as duplicate content and will hurt your ranking in Google.
2-Hooded SweatshirtFor men, the clothing item should be appropriate for everyday wear along with fashion. That is why we are listing this Hooded Sweatshirt here that fits the combo perfectly. It is a steady selling product with orders over 1600 during the last six months. It is available in seven different colors: white, khaki, black, burgundy, and more.
It is not showing the fashion trend by its neutral tone; that is why the hooded shirt is perfect to wear in all the years to come as well.
For promotion, you have to mix up both influencer marketing and Instagram marketing. Make a smart offer to the male influencers to wear it and share the photograph with the link of your store in the description.
You can also reach the people who comment through DM, once the post goes live. People with the comment “I like the shirt” are your actual targeting audience. Notice something common among them and shoot an ad targeting them. You can also use fitness-related keywords to attract more audience.
3-Wool CoatAn average guy can be a fashionable and sophisticated person by wearing these trendy men’s items. The wool coat can be one of them. There are more than 27,000 monthly searches for the keyword men’s wool coat,” according to Google Trends. We have here a few wool coats like a wool sweater jacket and a wool jean jacket, you can try them to sell in your store.
While promoting them, you can put them into the main category of wool coats. So that men can have a look at all the available items as there is a considerable search volume for this keyword so you can rank for this.
For better optimization of your products, keep on adding new products, and remove the old products regularly. You can run searched-based ads as well as Google Shopping ads.
4-Men’s Compression ShirtsCompression shirts will be a great niche in tip-top shape for 2020. As we saw an increase in men’s shapewear last year. According to Google Trends, compression shirts are becoming more and more popular among men. You can say that it is a reliable product to work on. There is a 27,100 monthly search volume for the keyword “compression shirts.”
Men are purchasing compression shirts because it keeps muscles warm during exercises and prevents muscle strain. You can choose to have this product on a fitness store, a fitness apparel store, or a men’s fashion store. For promoting this product search-based approach works best. These shirts are more popular among New York, Alabama, Nebraska, New Mexico, and West Virginia.
So you must target these states. Run Google ads for more orders. You can also create content about the “benefits of compression shirts” on your blog for organic traffic. For this, your content must be optimized to bring the audience to your product.
5-Bomber JacketMen wear a bomber jacket in the springtime. Here again, the spring season is the peak season for searches instead of November and December, according to the Google Trends. There is a significant rise in the sales of the bomber jacket in the peak season. It has generated 1500 orders recently, so it could be the right product for your store to sell.
The monthly search volume for this product is 301,000 for the term “bomber jacket.” It is mostly searched in the states of New Jersey, Illinois, Maryland, New York, and California. Google Shopping ads are a suitable choice for more sales.
6-Spring JacketSpring jacket is boosting sales, especially in recent months. It has generated about 560 orders. It seems stylish in its casual look; that is why it is perfect for everyday wear. It is suitable for both the spring and autumn months. There are five sizes from M to XXXL, which help store owners having a bigger audience.
Instagram influencers are an excellent choice to promote this product. They can post a photograph or video of them wearing and posing in your product. You can get sales as long as they tag your brand in their post. But you can also reach the people through DM who keep on commenting on the post.
7-Tech GlovesYou are surely don’t want to wear some cheap winter gloves that cause trouble while texting on the phone. There are tech gloves that help you to keep your hands nice and toasty and, in the same way, allow you to use the phone.
Motorcyclists and winter sports enthusiasts can use these gloves. Its design and appearance are perfect, and it is ideal for everyday wear. Colder climate countries should be your targeting audience. You can also target people according to the use of devices. You can peruse an iPhone user to have these gloves to use the phone outdoor.
8-Mandarin Collar ShirtsAsian-inspired clothing is one of the broader trends in men’s clothing. To prevent overheating, men wear loose and thin clothes. In that season, you can see a rise in product sales like Mandarin Collar Shirt.
Mostly we target the United States for men’s clothing, but you can broaden your audience to generate more sales. By expanding your audience reach, you can exploit on sales from underserved markets in Africa, Asia, and Europe. It has made over 4,800 orders in recent months. It comes in XXXL and 4XL sizes.
You can run Google Shopping ads with the keyword “Mandarin Collar Shirts,” which has a search volume of 14,800 monthly. The keyword “collarless dress shirt” has 4400 monthly search volume. You can run Google ads targeting various sub-regions like California, Illinois, Florida, New York, and New Jersey.
9-Men’s JoggersStreetwear is one of the most prevalent men’s clothing you can sell. You must consider men’s joggers when it comes to men’s clothing. It has been racking up thousands of orders. You can offer joggers with sweatshirts or with the entire outfit.
According to Google Trends, search volume for the term “streetwear” is rising. You can have an entire brand around men’s streetwear to sell in your store. According to the Keyword, Everywhere, monthly search volume is 201,000. It has been growing and becoming more popular among men’s wear.
You can aim men who are involved in hip hop and create lookalike audiences of prevalent streetwear brand pages to promote your men’s joggers. You can run Google ads for streetwear or related terms to get more audience.
You can also create a blog about the streetwear for men. And use related terms to rank in Google.
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10-Bamboo SocksBamboo socks have been mounting in popularity because they’re soft, antibacterial, sustainable, and chemical-free. These men’s bamboo socks are a great product to sell. It has generated 8000 orders. The monthly search volume for the term bamboo socks is 22,000.
Socks are itself an entire niche to work on. This product can generate more sales as it is trendy and prevalent in the eco-friendly store. It can be promoted on Google with Shopping Ads, and also you can create Facebook video ads listing the benefits of bamboo socks. You can also write content about eco-friendly products on your blog. You can mention the bamboo socks and their interests in it linking with the product of your store.
Experts Reviews about Men’s Fashion Trends in 2020
According to Tori Famuyiwa, fashion designer of Toriola
“A few men’s fashion trends I see taking off in men’s fashion in 2020 are bell-bottoms, the 70s, and 80s retrofits, bold jewelry, and shirt dresses, just to mention a few. This trend has expanded the adventurous men’s clothing options while leaving him lots of room to explore the newfound freedom that comes with having lots more options and fun with fashion.
I see men’s fashion embracing what was considered feminine silhouettes, bringing us closer to the age of gender fluidity and getting away from stereotypes and rules. The Gen Z population is on the front end of this new gender-bending wave, and it’s quickly pulling in Millennials, celebrities and influencers, and any man who dares to be different. In 2020, you will see more men in florals, pastels, sequins, lace, and sheers than we have seen in many generations. Get ready for a fun, colorful ride with men having fun in the new fashion revolution.”
Another Expert Andreu Fernández, Founder of Hockerty says,
“In 2020, we believe men’s fashion will have a mixture of color trends and a return to old classical trends. We expect fabrics to be trending.
- Pinstripes are coming back. Once favored by bankers and people in business, for SS20 the fabric feels contemporary and chic
- Ultra-extra animal print: from silk tiger-stripe camp collar shirts to the leopard-print extravaganza
- Double-denim: combos of jeans plus shirts or jackets
In terms of classical trends, we expect to see:
- Pockets, lots of pockets: field jackets, safari jackets, and field-safari hybrids
- Oversized Oxford shirts: the bigger, the better
- Super-shallow double-breasted items
However, these men’s fashion trends will have a minor impact on men’s business fashion. We expect suits to be less slim, fabrics to include more stripes and the appearance of field jackets as a complement to the outfit. We could also start seeing more of the double-breasted coat.”
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