Do you have a baby accessories store and thinking of leaving your competitors in this business? In this article, we breakdown the best baby products, which are being searched by new parents. So you should get these products in your store as soon as possible. Go and grab these products for your store so you can earn more in 2020 instead then end up crying over spilled milk.
1. Pregnancy Brace:
The major problem of expectant mothers is that they feel too much difficulty while carrying out extra pounds during their pregnancy. Fortunately, there is a solution for these women: Pregnancy brace. It supports women during their pregnancy as the baby grows. It is one of the popular baby products having thousands of orders in recent months; the number is up to 2100. This product gained 4.9 out 5-star review.
Ecommerce store having this pregnancy brace should use google ads for promotion. Target keywords can be “maternity belt,” “best pregnancy support belt,” or “pregnancy brace.” Or you guys can build out a blog to target pregnant women so that your website will come out on top through organic search.
You can also get a target audience from social media marketing by joining the Facebook group of pregnant women. Don’t directly hit there to sell products instead focus on brand awareness. Comment about building relationships; build some knowledge about your brand, then those people will find you on their own.
2. Baby Hip Seat:
Have you thought about selling baby carriers through online business? The peak season of baby carrier occurring around June. Yet the keyword “baby carrier” search volume is fluctuating for a few years. However, to be in the business, manufacturers are turning their minds towards some different baby carrier designs like baby hip seat. Through baby hip seat, parents carry their baby comfortably on their hips, when they stand without using arms.
The most selling time of Baby hip seat is the June season, SEO strategy should be implemented from now. Create a blog on “How to hold a Baby” having 4400 monthly searches. Create two blogs twice a week like it. Due to continued content, your blog grows over the next few months then starts using higher volume contents like “baby carrier.” Keep sharing blog posts on social media profiles like twitter, Facebook, or other baby forums.
3. Baby Moccasins:
Baby accessories are always fascinating, either clothes or shoes. Elegant and charming shoes in small feet captivate a lot. The baby shoes like Baby Moccasins brings an “aww” factor that can increase sales if these are in your online store. Baby Moccasins comes in thirteen different colors and three sizes to suit every baby. The original price of these shoes is $6, but you can make a profit when selling between $19.99 to $29.99.
The slight increase is seen in the monthly search volume of “baby shoes.” Influencer marketing may be an excellent way to sell these baby Moccasins. Pitch the target audience through influencers with newborn babies, offer them shoes, and in return, get custom photos from them. Influencers post these photos on their profile with your store link making their audience your audience. Their circle of influence will become your customers. You can use influencers’ custom photos in social media campaigns and ads to attract new parents and generate sales from them.
4. Pacifier Feeder:
Silicon baby products are one of the leading brands of baby products, and its popularity is increasing in recent years. The best product released by it is a silicon pacifier feeder having no alternative.
Open the pacifier, put slightly softened fruit, and then put it in the baby’s mouth after closing. Your baby will enjoy the juice of fruits while pacifying. Pacifier outer part is protective that prevents choking. It is the best product for babies after age of four months.
Pacifier feeder popularity is increasing day by day, and thousands of orders had been recorded in recent months with 4.8 out of 5 stars and 3100 reviews. Search volume for “pacifier” remains stable for over five years; hence it will be a reliable baby product to sell in the baby product store.
For promotion, use Facebook audience insights to target new parents with kids of 4 months age. Also, promote your product on popular baby blogs to help parents to find products. Or you can build up your blog with high search volume keywords and fetch target audience from organic search.
5. Mother and Baby beanie hats:
How much is it cuter that mother and baby are wearing the same clothing items? The most popular matching thing of mother and baby is the beanie hat set in this year. In recent months, hundreds of sales have been recorded. Matching hats come in five different colours: red, beige, white, black, and grey.
Store owners get the set of beanie hats for a price under $6 and then sell it with good profit. Influencer marketing can be the perfect source to reach the target audience. As you send the matching hat to influencer mother, she will post pictures with her baby, both wearing your beanie hat and post your store link too. Their audience becomes your customers. Use this photo for social media campaigns or Facebook ads. Influencers cute matching pictures will entice new moms who are hand over heals about their newborn baby.
6. Baby Glove Teether:
Teething, one of the most significant milestones in newborns’ life when they are growing. The teething process causes discomfort in babies naturally; they want something to chew all the time. Fortunately, silicon baby products released the baby glove teether to overcome child discomfort and to combat pain.
Last month, 2.1k sales of teether had been recorded, giving the sign that this product is one of the problem solver products for parents. The teether receives 4.9 out of 5-star rating from 468 reviews. These stats show that it is the favorite product of parents; hence you should have to sell it.
To get the target audience, pick new parents from Facebook audience insights having 0-12 months baby age and hit them with your campaigns or ads. Create small, simple videos or pictures of babies while using teether. It is available in multiple different colors so you can make carousel ads to show all of the options.
7. Spill-proof bowl:
The house with a young toddler is always a messy one. Toddlers keep running around, creating havoc in the home. If we gave them food, they start playing with it spilling it all over the floor. For mothers, it is the toughest job to keep an eye on her kid while keeping her home neat and clean. Fortunately, there is a solution, a spill-proof bowl, a way to save floor clean even having a naughty toddler. Due to its innovative design, it is proving itself must for toddler parents.
Till now its hundreds of sales have been recorded, and still increasing sales of this little gem. Just make a video about how spill-proof bowl works and advertise it, then see the magic. Or contact with influencer having young children, ask him or her to make a video when her kid is trying to spill the food but fail. You can use this video for your ad campaign to attract parents to those who want to eat comfortably without any mess.
8. Swaddle wrap:
In the mum’s belly, newborns remain in the fetal position for nine months. Young children want the same level of closeness they felt from new moms. For this problem, swaddle wrap is the best solution.
For swaddle wrap, hundreds of orders have been seen in the past 30 days and thousands of orders in the past few months. Google trends are showing that “swaddle” search volume is increasing day by day. July is the peak season for this product, but don’t worry if you start selling after July because this product is worth for new parents all the time. According to Keyword everywhere, 90500 search volume generated by the term “swaddle.”
Search relevant keywords of “swaddle,” use them in creating google shopping ads and google display ads. In this way, people searching for your product will reach you; Instead, you work hard to achieve them. Also, target them via Facebook audience insights tools, but as we have seen high search volume on Google, then Google seems to be the best bet for the swaddle.
9. Hipseat Carrier:
The product that tends to feel closer with their moms for babies is seeing on top during 2020. Due to which hip seat carrier is the product being appealed by most parents. Carrying a baby with arms is a somehow tiresome job, but when with hipseat carrier, the closeness factor remains there with no weight on limbs.
Target new parents from Facebook for its promotion. Google ads targeting keywords “hip seat carrier” can also be used so that new parents find the exact product they are looking for.
Blogs on “new moms” and “maternity” on your online store can also be the traffic driven source. Write SEO optimized content with high search volume keywords that new parents are searching for; that’s way to increase organic traffic on the website. Target, other moms blog, featured about hip seat carrier so you can get referral traffic back to your site too.
Expert reviews about the best baby products in 2020:
According to Liz Jeneault, Vice President of Marketing of Faveable
“Products that claim to help babies sleep will remain popular in 2020. We’ve continued to see more of these products make their way to market as parents with busy lives look to any method possible to help put their little one to sleep. There are “magic sleepsuits” and swaddling systems, special baby swings and seats, co-sleepers, sound machines, essential oils, vibrating crib wedges, and even more advanced products out there promising to help your baby fall into a deep slumber. Sleep is precious as a new parent and companies know that. That’s why you’ll continue to see even more of these products in the future.
There are countless options to consider, but it’s important for parents to do thorough research. Many of the products can be expensive and it’s worth reading the reviews to see if they’ve actually worked for other customers before splurging.”
Another expert, Joanna Jozwik Serra, from Birdy Boutique, said
“One trend that never goes away is safety. When it comes to the safety of our children, moms make this a priority. Recently there has been so much talk about bulky coats and car seats, which are a dangerous mix. Into 2020, as we see with sales trends, products such as car seat ponchos will continue to grow in popularity to keep children safer in their required car seats.”
Dr. Lina Velikova, MD, Ph.D., Contributor of Disturb Me Not said
“Over the years, I’ve noticed an increase in parents buying snuggly baby-carriers. The importance of close contact between a parent and a baby has become more and more prominent – resulting in more parents willing to commit to attachment parenting. I believe that this trend will continue in 2020, as well.”
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